BlueCross
BlueCross unveils a bold new brand identity across all 34 aged care residences.
As Brand Implementation Managers, we worked closely with the BlueCross team to gradually rollout the new brand identity across 34 aged care residences in Victoria. Our role involved:
Prepare Rebrand Programme Plan and Timeline
Scenario plan and model ‘high level’ costs for various approaches to launch and rollout
Prepare Signage Specifications
Prepare site specific Signage Montage Documentation
Assist and obtain all relevant Landlord and Council Approvals
Project Manage the rollout:
- Procurement: signage manufacture and installation
- Site Coordination & Quality Assurance
- Attendance to defects
- Contracts Administration
“wiin took complete control of the BlueCross signage rebrand allowing us to focus on what we needed to do.
As each of our 34 aged care residences required different signage applications, wiin was able to identify the best solution for each individual site. Their unwavering approach, together with their creative and technical expertise, produced a significant financial and on brand outcome for BlueCross. Their knowledge is unparalleled and we found working with Tom and the wiin team an absolute pleasure.”