Findex

As a company, we share the same values as Findex, an unparalleled commitment to clients and a forward thinking approach to service delivery. Helping them transition 110 branches to the new Findex brand across Australia and New Zealand is a project, and a relationship, we’re incredibly proud of.

Findex is one of Australasia’s leading providers of integrated financial advisory and accounting services. The business was founded in Melbourne in 1987 and has since expanded to include a wide and strategically dispersed presence across Australia and New Zealand.

When the business announced it would unify its services under one headline brand, major client facing brands such as Crowe Horwath, amongst others, were to be rebranded as Findex. The amalgamation strategy comes as the network looked to better interconnect the existing service lines currently offered throughout its family office model.

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As Brand Implementation Managers, wiin was engaged to plan, design and rollout the new Findex brand across all 110 branches in Australia and New Zealand. Our scope included to:


  • Scenario plan and model ‘high level’ costs for various approaches to launch and rollout

  • Identify opportunities to reduce signage costs

  • Prepare rebrand programme plan and timeline

  • Investigate current signage placement across the existing networks in Australia and New Zealand

  • Design and develop an online Site Audit Form to be used onsite to capture all required information

  • Prepare Signage Specifications

  • Prepare site specific Signage Montage Documentation

  • Assist and obtain all relevant Landlord and Council Approvals

  • Project Manage the rollout:

    - Procurement: signage manufacture and installation

    - Site Coordination & Quality Assurance

    - Attendance to defects

    - Contracts Administration

“Tom and the wiin team were an invaluable part of our businesses recent signage rebrand project. The rebranding of all internal and external signage at 110 of our sites across Australia and New Zealand was made easy for us. The systematic planning, organisation and effort that went into the whole project was brilliant.

wiin’s expertise and relationships with signage contractors allowed us to achieve an amazing result for the business, whilst spending only 54% of our total budget. We could not have done it without them and would highly recommend using wiin for any upcoming signage rebrand project.”
— Head of Property & Procurement, Findex