Targeted Advertising. Programmatic Advertising
Retailers now have the opportunity to empower brands with real-world consumer insights to supercharge their marketing and sales activities.
Advertima Smart Signage
Advertima is spearheading the drive by retailers to use Artificial Intelligence and computer vision to unlock the last frontier of consumer data.
By understanding precise audience demographics like gender, age and engagement, brands, retailers and media owners can now target the right content, to the right consumer, at the right time.
Advertima Smart technology is proven to increase basket size, overall revenue and engagement while providing deep audience analytics and campaign performance reports.
“By achieving 2.7x more customer engagement, Advertima Smart Signage increased our sales by 10.5% in comparison with traditional digital signage.”
AI in Smart Signage explained
Advertima’s edge-computing technology empowers companies to get the most return on investment from physical spaces with a focus on frictionless, customer-centric experiences.
Powered by 3D computer vision and state-of-the-art visual sensors, Advertima’s versatile technology enables a vast array of applications and retail solutions, including real-time smart targeting and measuring of campaign performance.
Confidently gain real-world, 3D customer data like demographic groups, skeletal information, head poses, and walking paths to really understand your customers like never before.
With unique 3D vision technology, Advertima’s Smart Signage is a critical asset for global advertisers and digital signage owners around the world. Some of the unique benefits include:
With Advertima Smart Signage, for the first time, retailers can use the same programmatic tools (e.g. Google / Facebook) as their digital counterparts and achieve results that traditional DOOH campaigns can only dream of.
This kind of 'hyper-targeting' is unique in the DOOH (digital-out-of-home) market and is set to revolutionize the industry.
How this award winning technology applies to your industry:
Our Privacy Principles
Advertima's technology is governed by the strictest data protection laws in the world. The technology has been developed and implemented within the legal framework of Switzerland and the EU. Furthermore, they are committed to abiding by the following four principles, which guarantee a sustainable and secure application of the technology.
Advertima
Advertima is a 3D computer vision platform provider founded in 2016 and headquartered in St.Gallen, Switzerland.
Advertima visually interprets human behavior in the physical world, enabling smart spaces of the future to interact with people in seamless and meaningful ways.
Their real-time and easily accessible data stream, called the ‘Human Data Layer’, powers their smart retail solutions, including Autonomous Store and Smart Signage.
These next-generation solutions empower companies to create the customer experience of tomorrow: frictionless, relevant and highly-targeted. Advertima is fully compliant with the EU General Data Privacy Regulation (GDPR).
