What is Programmatic Advertising?
“The use of Artificial Intelligence and machine learning to buy advertising in real-time, instead of going through human negotiations and pre-set prices. ”
With Advertima Smart Signage, for the first time, retailers can use the same programmatic tools as their digital counterparts and achieve results that traditional DOOH campaigns can only dream of.
Generate a new revenue stream by selling media-space to external companies. All without an increase or change in marketing effort due to existing creatives being used. Low cost content - no agency costs.
