When rebranding an organisation, having a powerful brand identity on paper is one thing.

You also need intelligent implementation.

As a company, and as individuals, we know signage well - really well.

Our evolution to a fully integrated design and project management company stems from over 30 years direct experience in designing, manufacturing and installing corporate, retail, architectural and environmental signage.

We know what's been done, how it's done and how to better it.

We also know that signage will be the single most expensive asset implemented in any brand change. Getting it right can deliver significant benefits. Getting it wrong can be equally significant.

You must think creatively, plan strategically and deliver intelligently.

That is what we do.

We can support you and your team with:

1. R&P.JPG


Determine the rebrand scope and budget, scenario plan and model ‘high level’ costs for various approaches to launch and rollout, identify opportunities to reduce signage costs and prepare rebrand programme plan and timeline. Conduct site surveys to capture fact based information (incl.photos, videos, key dimensions and condition reports) as well as subjective information - suitability of the current signage. Is there a better position available? Can we rationalise it?

2. D&D.JPG


Produce site documentation to show existing signage and proposed signage as well as brand treatments for each site. Develop technical signage specifications for site specific signs in accordance with the clients signage guidelines and relevant Australian industry standards. Prepare full construction documentation (if required) for the construction of signs including materials, finishes and manufacturing processes.  

3. A&P.JPG


Assess the need for, and obtain, all relevant permit and council approvals. Finalize procurement strategy and prepare a Request for Quotation (RFQ) Pack which combines all drawings, construction documentation and contractual obligations. Release RFQ to select vendors, review all RFQ submissions and conduct post tender interviews. Present recommendations back to the client and authorise contractor(s) to proceed.

4. Imp.JPG


Attend contractor(s) meetings, quality control the manufacture of all items, coordinate work onsite [incl. removal of all existing signage, electrical works, preparation and painting (if applicable) and replacement or installation of all new signage]. Regularly manage communication of rebrand progress with project stakeholders, manage and supervise work onsite to ensure compliance and adherence to project timelines.  

5. Close Out.JPG


Inspect the quality of the works of all third parties, issue and manage a defect list (if necessary) for remedial works, attend to defects and issue CPCs (Certificate of Practical Completion) when satisfied. Approve contractors invoices on behalf of the client and lastly, review and compile completion reports.  

Our recent rebrand experience